The new collection focuses on the arrow motif which has featured in the Maison’s archives since the 1860’s
Boucheron has launched a new collection that focuses on the arrow motif which has featured consistently in the Maison’s archives since the 1860’s – check it out below.
For this collection, Creative Director, Claire Choisne, has drawn on the legacy of the motif with eight original and genderless arrow designs imbued with rich symbolism including both high jewellery and fine jewellery pieces.
In a press release Boucheron said: “Today’s flèche collection epitomises the vital energy of those who stride through life fearlessly, without ever compromising their individuality. At Boucheron the past enriches the present, and each of these pieces holds the promise of a future shaped by one’s own unique trajectory.”
The first two brooches in the collection are a nod to Boucheron’s historic archives and render the arrow in its purest form, one dainty, and the other an XXL in baguette-cut diamonds.
Completing the set are two rings – sculptural in form and sitting across three fingers, a fluid clasp-free necklace and bracelet duo, a pendant, and diamond hoops earrings all set with round diamonds. The Maison channels the arrow’s dynamic energy and views the symbol as an emblem of confidence, determination, and individuality.
The campaign shows male and female models posing to reflect the spirit of the arrow in body language such as mimicking the movement related to a bow and arrow. The arrow ranks among the Maison’s most emblematic motifs and has featured across their collections since their inception in the 1860’s.
The motif has lent itself to a variety of aesthetics across the years including: the feathers becoming those of a peacock – another highly prized Boucheron motif – while other arrows have appeared caught on some foliage along the way, and influences from different artistic expressions such as modern orientalism have saw the arrows adorned with Egyptian motifs.
In the 1920s the arrow became more stylised and incorporated signature materials such as jade whilst embracing the codes of art deco. This release comes after Boucheron’s flower-arranging inspired ‘Impermanence’ high jewellery collection which was inspired by the Japanese art of flower arranging and the wabi-sabi philosophy.
